Influencer Academy

Module 6

Create scroll stopping conent and value videos

In the last module, Module 6, our goal is to help you create value for your audience and in return they will share your content, comment, follow you and reach out to your call to action.

💕When you provide value people will in exchange spend their money with you.💕

Learn the ILT Stragety

WHAT IS ILT?

ILT is the system you will use to create value videos, value posts, and how to have a powerful call to action without ever selling anything!

THIS will help you grow your business and make sales without ever saying the company or product names!

Invest

-invest time (and sometimes money, in the case of classes or books) -Look in those groups we joined after last week’s module and see what questions people are asking in there.

-Take a look at the headlines on magazines in the checkout lane at the grocery store--they are there because they SELL

Research

-What does your audience and “people” want to know?!?

Research it, then teach it!

-Learn a few points - Google what you are going to teach and write down a few ides from a blog, or an article.

Teach

Teach your audience is going LIVE, making a video or a post and teach what you just learned or what you know.

1. Introduce yourself and what you are going to teach.

2. Teach the Content

3. CTA (call to action)

Example: "Hey ya'll, I’m NAME. Just curious-- have you ever put on foundation and immediately gotten mad because it looked awful? Here are 5 skincare tips to ensure that won’t happen again"

Then launch into your tips.

CTA: Call To Action

Call To Action:

These DO NOT belong in your everyday posts, but should ALWAYS be in your videos.

- Offer something of value they can benefit from whether they buy from you or not.

- They should be short, but juicy because you want them to raise their hand and say I WANT THAT!

1. You can offer more tips, or some sort of guide or resource for them.

example: “I hope you found these tips helpful. I actually have 5 more tips that I didn’t have time for, but if you’d like those just shoot me a message and I’ll send them over. Tip #3 completely got rid of my friend Tracy’s hyperpigmentation!”

2. SFA

Example: “I’m part of this fun beauty community where we share tips, have giveaways, and give testimonials. if you’d like me to send you an invite just shoot me a message!”

3. Liz's favorite tip

Example: “Having absolutely nothing to do with Dog food, I’m part of this fun beauty community where we share tips, have giveaways, and give testimonials. if you’d like me to send you an invite just shoot me a message!”

SCROLL STOPPING TITLES:

If you saw two topics, which tile you like better?

A: Get ready with me or

B: 3 secrets to look more awake when you are exhausted

A. Hey come check out my new skin care OR

B. The Hottest Secret to smoothing fine lines

How do we find a clever headlines:

-Checkout he cover of your favorite magazines

-Google parenting magazine, INSTYLE, eating well, etc and click images. You can google your topic and work headlines and several should appear.

Homework: