This training was inspired by Bob Heilig and his training called TRANSFORMED.

This training completely changed how I do my business and it will change yours too!

If you can’t see this video please request access to our team page Pretty Social

Before getting started: LIST ALL YOUR HOT LEADS

We are NOT going to “hey girl” anyone. We are going to be HUMAN and start an actual conversation and start building connections.

Hot leads are:

1. Current customers: those who have purchased in the last 90 days
   
2. Past customers: anyone who has ever ordered from you
3. Engagement: Anyone who has liked/ commented on your business or product related posts in the last 14 days. This includes posts in your facebook group
4. Society For All members who are not yet customers.
   

Discover problems by asking QUESTIONS

If they Comment on a Post

"Hey (name)! Thanks so much for taking the time to comment on my post!"

- ... "What are you currently doing in this area yourself?"

- ... "I appreciate your perspective. I’d love to hear more."

- ... "Sounds like it’s an issue for you. What’s your challenge in this area?"

💬 Like or Love on the Post

"Hey (name)! Thanks for taking the time to (like / love) my post (today / the other day). Let’s me know people are paying attention! How have you been?"

- ... "I’m curious... What are you doing in this area right now?"

- ... "I’m curious... What made you like / love the post? Anything specific?"

💬 Assess Need

- "What’s your biggest challenge in this area?"

- "Is this something that you’ve struggled with in the past?"

- "What are some of the things you’ve tried before?"

💬 Determine Fit

- "Thanks for sharing all of this with me. Would you like some help?"

- "This is what I do in my business – I help _______ who struggle with _______, find more have more _______. Would you be open to hearing how?"

We are SLOWING down to see if they have a problem FIRST... then share our amazing ___ as their solution.

Language examples:

Potential Customer: Hey Sue. I’m super excited to share that I just partnered with a skincare company that has given me incredible results. I’d love to share more with you, but before I do, is there a specific skin concern you are looking for a solution to? For me, I was hoping to reverse some sun damage.

Existing customer: Hi Ginny! I am so glad you are loving your skin's transformation with the skincare regimen we created. I am curious, do you have something you are using to take good care of your lips too?

How to create transformational content opposed to transactional content

Transformational vs. Transactional:

• Transactional Conversations/ Content: Focus solely on making a sale. The interaction is short and sales focused.
• Transformational Conversations/ Content: Focus on building relationships and adding value. They aim is to understand the needs, provide solutions, and establish trust with potential customers.
  

To create transformational content and conversations, follow these steps:

1. Listen Actively: Pay attention to what your prospects are saying, their concerns, and their needs.
   
2. Ask Open-Ended Questions: Encourage detailed responses to understand their problems deeply.
   
3. Provide Value: Offer insights, tips, and advice that genuinely help your prospects.
   
4. Build Trust: Be authentic, transparent, and supportive in your interactions.
   

A transformational sales conversation isn't about talking and telling, it's about listening and LEARNING.

How to start the conversation with your hot leads:

Scripts for Engaging Conversations :

Script 1: Understanding Their Concerns "Hi [Name], I've noticed that many women experience changes in their skin as they age. What's been your biggest challenge with your skin lately? Maybe I can offer some helpful advice."

Script 2: Addressing Specific Issues "Hey [Name], I recently came across some great tips for [specific skin issue, e.g., fine lines or dryness]. What has been your experience with [issue]? Have you tried anything that worked or didn’t work for you?"

Script 3: Sharing Personal Experiences "Hi [Name], I’ve been working with women who are navigating changes in their skin. Personally, I’ve found that [specific product or routine] made a significant difference for me. What kind of skincare routine do you currently follow, and is it helping with your current concerns?"

DAILY METHOD OF OPERATIONS: DMO

A DMO is a set of daily activities that you consistently perform to drive your business forward. It helps in maintaining focus, ensuring productivity, and building momentum over time.

• Content Creation:
  
• Activity: Create and post one piece of valuable content (e.g., a tip, testimonial, or personal story). You can also use our content calendar for this ( find this training under the Influencer Academy link above, module 2)
  
• Purpose: Provide value and establish yourself as an authority in your niche.
  
• Prospect Outreach:
  
• Activity: Reach out to new prospects each day. Start with those who comment, like or love on your posts.
  
• Purpose: Expand your connections and find potential customers.
  
• Social Media Engagement:
  
• Activity: Engage with at least 5 NON Beauty Society posts from your target audience on social media.
  
• Activity: Comment on 5 posts in Society for All.
• Activity: Add 5 friends to Society for All and message them with the link.
• Purpose: Build relationships and increase visibility.
  
• Personal Development:
  
• Activity: Spend 5-10 minutes on personal development (e.g., reading, listening to podcasts, or training).
  
• Purpose: Improve your skills and mindset.
  
• Customer Service/ Follow-up:
  
• Activity: Check in with current customers to ensure they are satisfied and address any concerns.
  
• Purpose: Learning to troubleshoot and provide great customer service is the key to keeping yoru customers coming back over and over
  
• Check into team pages/ chats:
  
• Activity: Spend a few minutes making sure you stay connected and know whats happening
  
• Purpose: Stay informed and be better equipped to answer questions.
  
• Happy Birthdays
  
• Activity: Say a simple HAPPY BIRTHDAY to your friends having birthdays. We also have a birthday giveaway post each month in Society For ALL you can tag them in for a change to win a prize!
  
• Purpose: Connection
  

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